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business-to-business (B-B) advertising

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См. также в других словарях:

  • Advertising regulation — refers to the laws and s defining the ways in which products can be advertised in a particular region. Rules can define a wide number of different aspects, such as placement, timing, and content. In the United States, false advertising and health …   Wikipedia

  • Business-To-Business Advertising — Marketing efforts directed toward other businesses rather to individual consumers. Business to business advertising may involve the promotion of products such as copier machines, or services such as human resources consulting or logistics, that… …   Investment dictionary

  • business — / bIznis/ noun WORK DONE BY COMPANIES 1 (U) the activity of buying or selling goods or services that is done by companies: Students on the course learn about all aspects of business. | in business: Most of my family are in business. | do business …   Longman dictionary of contemporary English

  • Business — 1. An organization or enterprising entity engaged in commercial, industrial or professional activities. A business can be a for profit entity, such as a publicly traded corporation, or a non profit organization engaged in business activities,… …   Investment dictionary

  • Business Software Alliance — The Business Software Alliance (BSA) is a trade group established in 1988 and representing a number of the world s largest software makers. Its principal activity is trying to stop copyright infringement of software produced by its members… …   Wikipedia

  • advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… …   Financial and business terms

  • Business marketing — is the practice of individuals, or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as… …   Wikipedia

  • Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… …   Wikipedia

  • business-to-business advertising — ➔ advertising * * * business to business advertising UK US noun [U] MARKETING ► TRADE ADVERTISING(Cf. ↑trade advertising) …   Financial and business terms

  • Business 2.0 — was a monthly magazine publication founded by magazine entrepreneur Chris Anderson and journalist James Daly in order to chronicle the rise of the New Economy . First published in July 1998 the magazine failed to make sufficient profit and was… …   Wikipedia

  • advertising, influence of —    Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… …   Encyclopedia of contemporary British culture

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